Social Media Management
Importance of Social Media Management
Millions of businesses advertise on social media platforms. Facebook alone has 3 million advertisers. If you are already one of them or if you plan to become one, you are aware that advertising requires the creation and maintenance of official public pages.
Social media pages require frequent updates and monitoring, customer engagement, support, and many more. To keep your business at the top of customers’ minds, interesting and engaging content is crucial.
If they like what they see, they’re going to subscribe for regular updates. If not, then that’s ad money down the drain.
Official social media pages also pave the way to organic leads and conversions. If you regularly publish content that is like and share-worthy, you are generating leads that cost almost next to nothing.
Starting a Professional Social Media Page
Creating a page and dumping content isn’t enough. Your business page should reflect who you are as a company. Therefore, you should set the appearance, and tone of your posts accordingly. Here are the basics of setting up:
- Recognisable name and profile picture: In a sea of brands on Facebook, you should make it easier for fans to find you.
- About you and basic information: Write a short description about what you do. Add information such as contact number, trading times, link to your website, etc.
- Call-to-Action: Facebook allows companies to add call-to-action buttons on the cover photo. You can choose from "Sign Up," "Shop Now," "Contact Us," "Book Now," "Watch Video," etc. and customize it with a destination URL.
- Photos and videos: These are proven to be the most engaging types of content on Facebook,according to a study conducted by Quintly.
- Content: Keep your posts regular, high-quality, and engaging.
How to Improve Organic Leads
Publish Content Regularly - Frequent posts ensure that your customers keep coming back. Optimise your content to be shareable -- it should not only pique interest, but it should also compel readers to like and share. Make sure to use high-quality and relevant visuals to accompany every post.
Maintain a Social Calendar - This is to ensure that you are not only regularly posting updates at ideal intervals, but you are also diversifying them. Posting similar content every day may dull your page and result to disinterested readers. If possible, every now and then, post content your customers can’t say no to such as promotions and deals.
Use Targeting Tools - Facebook has great targeting tools that allow you to segment specific posts to a targeted audience. You can filter posts to appear based on a user’s gender, relationship or educational status, age, location, language, or interests.
Interact with Customers - Respond to people’s posts on your wall or private messages. It shows users that there is a person behind the page and it’s not only for appearance’s sake. Great customer service also builds strong relationships. If you don’t have the time to monitor your inbox, you can turn it off, but make sure your customers know how to reach you.
Consistency is key. In order to manage your social media accounts well, you will need a dedicated person who is able to create a content calendar, write and post quality content, monitor and respond to comments, and maintain your brand’s messaging and appearance.
Need help managing your social media pages? Hire an expert. Bambrick Media, a digital marketing agency in Brisbane, has been in the business for more than a decade. We have helped launch the campaigns of over 500 businesses in Australia. Call us now at (07) 3216 1151 or send us a message through our Contact Form.