A website audit helps in determining the issues that inhibit your website from performing optimally. Auditing makes sure your website continually hits targets, and if not, shows where the problems lie. It also looks for opportunities where you can improve customer service, traffic, conversion, content and more.
It is important to find and fix these anomalies, otherwise, search engines may penalize your website, causing it not to appear on searches.
As businesses shift towards expanding their digital presence, improving your standing in the digital marketplace is important. A website audit is one of the first things we do to ensure that your website is in tip-top shape.
How does auditing work?
We may talk about website audit as a single service, but there are actually several types that address different issues. Knowing your website’s issues and limitations allows you to manage its rehabilitation better.
- Site Health Audit – This audit assesses the general health of a website. This is where we discover the website’s weaknesses and work to reveal the reasons behind them. There are several elements to it that help us get an accurate picture of what is happening.
- Technical – We look at server metrics, hosting issues, caching and down time.
- Onsite – We look at content, load times and the site design (see On Page SEO for more details).
- Links – We look at internal and external links (Read more about this in Link Cleanup)
- Social Media – We look your business’ social media profiles.
If there’s a red flag causing a sudden downturn in your website’s traffic, health audit will be able to find it.
Red Flag Audit – A general assessment that combs a site for potential penalty issues. It can act as part of a site health audit, but can also be done on its own when the cause of the problem is known.
Competitive Audits – An audit done on your site as well as your competitor’s. This allows you to compare what you do with your sites, as well as the results.
Conversion Audits – Analyses the problems your site has with conversions. This is a problem that prevents visitors from becoming paying customers. It can either be an issue with the technical structure of the site, or the effectiveness of the content.
Attacked Site Audits – A rare kind of audit where we suspect the site is a victim of negative SEO efforts.
Penalty Recovery Audits – A common audit that determines whether a site has been penalized by a search engine.
Security Audits – Measures a site’s vulnerability to attacks, which should be a priority as cyberattacks become more common.
How is an audit presented?
Upon completion of an audit, you will get the following information:
Summary Analysis – The overall findings of the audit. This lists the issues found within a website and recommendations on how to resolve them. This also helps you understand where the site currently stands.
Red Flags – These are warnings that point to future problems that the site could inflict on itself if it stays as it is.
Metrics – The data that support the audit’s findings.
Recommendations – A list of things you can do to help implement the remedies in the analysis and help the site improve faster.
SEO is a constantly changing industry, and what can be good today, can be a major liability next week. It’s important to get a regular site audit done, but it’s also essential that you get the right people to do it. Our team has been working on websites for the benefit of businesses all over Australia for the past 15 years. By using a collaborative approach and technical excellence, we make sure the job gets done the right way while keeping the status of the business as the first priority.