What is Off Page SEO?
Search engines judge your website’s quality and relevance by looking at what others say about your site. Known as off-page SEO, this technique involves building a network of quality links and shareable content. Some examples include:
Links from other websites that direct to yours
Mentions of your brand in social media
Content you produced which is shared by others
These activities not only build a network of quality links, but also increase trust and social value. As a leading SEO company that exclusively uses White Hat SEO techniques, we know the best way to approach off-page SEO is through high-quality, authoritative and engaging content that users will likely find useful and shareable.
The three main aspects of off-page SEO are link building, social media sharing and social bookmarking.
Link building is the best-known off-page SEO method. By building links that direct to your website (backlinks), you are getting votes to outshine your competitors and perform better in the rankings.
If an article or blog uses you as reference and links back to your webpage, it is letting search engines know that your web page has useful, authoritative information.
Social media and SEO are intertwined because of the increasing link building and ranking capacities of social signals – mentions, likes, shares, etc. Effective management of your social media profiles does not only empower your social engagement, it also boosts your SEO performance.
Social bookmarking may not be as popular as it was before, but it remains a great way to generate traffic to your website. Unlike in social networking, where the focus is on your engagement with other users, bookmarking is concerned with promoting your content through your niche.
Sharing content on websites like reddit.com, delicious.com and scoop.it is an example of social bookmarking.
An effective off-page SEO strategy will provide benefits and opportunities that take your business to the next level. Higher rankings lead to better exposure, which lead to increased traffic. Regardless of your marketing goals and the SEO company that assists you in achieving those goals, any SEO campaign needs off-page and on-page SEO to be successful.
We’d love to help you plan and execute your SEO strategy. Over the last 15 years, Bambrick Media has created campaigns for over 500 businesses in Australia. Talk to one of our Brisbane SEO experts today by calling 1300 719 835 or by sending us a message through our Contact Form.