Local search is more important than ever as more consumers use search engines, especially Google, to find and connect with local businesses. And with more consumers searching for products and services on mobile devices, the importance of local SEO will only increase over time. If your business isn’t ranking prominently on SERPs, local consumers are going to click on your competitors’ websites, not yours. That means improving your local SEO visibility is essential if you’re to get those all-important clicks that drive local traffic to your website.
At Bambrick Media in Brisbane, SEO is one of our core service offerings. Our team of search engine optimisation specialists keep up to date with the latest local search trends to ensure our clients’ campaigns deliver the results they want to see. Our local SEO services involve:
Google My Business Page
Without a Google My Business profile, your business may as well not exist. So prominent is the visibility that Google has placed on GMB that having a profile has become absolutely essential for local SEO, as it enables you to appear in local search results for relevant search terms. Our Brisbane SEO experts will claim your GMB page (if you haven’t already), upload images and maps, and check to ensure it’s complete, correct and consistent with other local listings. We’ll also provide you with recommendations on how to manage your GMB page to make the best possible impression on potential customers.
NAP — Name, Address, Phone Number — is a critical factor in local SEO as it has a strong influence on the results that Google and other search engines, like Bing and Yahoo, show for local searches. When submitting NAP to online directories and sites, it’s crucially important that the name, address and phone number submitted are correct and consistent. This helps to prevent local search ranking issues and also helps to maintain a positive online image of your business.
Local citations are online mentions of your business and a key factor in improving local search visibility. In addition to Google My Business, which is by far the most important local citation, we boost your local SEO by listing your business on the most important local directories and sites, including True Local, Yellow Pages, Yelp, Apple Maps, Bing Places and key local citation directories. We focus on the most valuable sites to ensure your business features as prominently as possible on SERPs and keep your local citation expenditure to a minimum.
Citations are submitted manually and it’s important to keep these citations current so that they continue to boost your local SEO rankings. Once we have submitted citations on all the sites we have identified as valuable, we will provide you with a Citations Report with the login details and passwords for each site. This enables you to easily manage your local citations and keep each listing up to date.
Bambrick Media is a Brisbane SEO company offering local search services. We have helped over 500 companies improve their visibility on local search results and connect with more local consumers looking for businesses like theirs. If you recognise the importance of staying ahead of the competition, we’re here to help with your local SEO strategy and put your business in front of more ready-to-buy consumers in your local area. Ready to get more leads and sales? Get in touch by calling (07) 3216 1151 or by sending us a message through our Contact Form.