(07) 3216 1151

Search Engine Optimisation

Be #1. Sell more than ever before.

Why SEO?

88% of traffic goes to organic positions.

When people begin looking for a product or service, they start at Google and usually, they skip the ads and go straight to the organic listings.

88% of traffic goes to organic positions.

When people begin looking for a product or service they start at Google and usually, they skip the ads and go straight to the organic listings.

More traffic & more sales than every other source combined.

Given this is how most buying decisions start, SEO has the potential to generate more traffic and more sales than every other marketing channel combined.

More traffic & more sales than every other source combined.

Given this is how most buying decisions start, SEO has the potential to generate more traffic and more sales than every other marketing channel combined.

What's the catch?

Time. If you need traffic, leads or sales fast, then SEO is not for you.

But if you’re willing to invest long-term, it could be the best investment you ever make.

ROI Timeline

Is SEO right for you?

Are you an existing business?
Do you want to be the market leader?
Are you willing to invest in it?

Is SEO right for you?

Are you an existing business?
Do you want to be the market leader?
Are you willing to invest in it?

Then yes, absolutely!

SEO will be your #1 most profitable digital marketing strategy in the long-term.

However, if you are...

A new business?
Need an immediate outcome?

Then no, probably not.

In your case it would probably prove more beneficial to concentrate your marketing budget on something faster like pay-per-click or social.

However, if you are...

A new business?
Need an immediate outcome?

Then no, probably not.

In your case it would probably prove more beneficial to concentrate your marketing budget on something faster like pay-per-click or social.

Need a fast result?

To generate traffic, leads and sales faster, check out Google AdWords.

How long does SEO take?

1) Rankings In 12 weeks you should see an uplift
in Google Rankings.

2) Revenue In 24 weeks you should start
earning revenue from it.

3) Profit In 12 months you should be making
more from SEO than you spend.

How long does SEO take?

1) Rankings In 12 weeks you should see an uplift in Google Rankings.

2) Revenue In 24 weeks you should start earning revenue from it.

3) Profit In 12 months you should be making more from SEO than you spend.

Why does it take so long?

Our Search Engine Optimisation process is as follows:

 

Month 1

Building Credibility

  • Owning/verifying your Google My Business Page.
  • Adding your business to online directories to help with your online credibility.

Month 2

Building Content

  • Reviewing and editing existing website content.
  • Creating new website content.
  • Auditing your website’s structure and code.
  • Compiling a report of all necessary changes.

Month 3

Implementing Content

  • Implementing all of the necessary content changes.
  • Implementing all of the necessary structural changes.
  • Reviewing all of the implementation for accuracy.

Months 4 to 6

Indexing Content

  • Allowing Google time to find and index the changes.
  • Creating content for distribution and link building.
  • Distributing content and link building.

Months 7 to 12

Building Authority

  • Continuing to grow your website’s authority by continuing to create content link building.
  • Continuing to distribute content and link building.

Starting to make sense?

Does it work?

Michael Sherlock
– SENTINEL PROPERTY GROUP

“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries I find Bambrick Media refreshingly responsive and insightful. I’ve worked with the team at Bambrick Media for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”

Carla Cook
– RESORT BROKERS AUSTRALIA

“The team at Bambrick Media are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaign and help us execute all our concepts and plans effectively. We enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”

Nick Gregorski
– THE ALLIANCE HOTEL

“Bambrick Media helped push the function and events aspect of our business with an effective SEO strategy, which saw our website traffic increase 10 fold. Since implementing our digital strategies, we are regularly at full capacity for our functions.We chose to work with Bambrick Media to execute our digital strategies because we felt they understood our business and goals.”

Really?

Yes, really. Listen to Michael Sherlock from Sentinel Property Group talk about it here on ABC radio.

How Seo Works In 2017

FREE REPORT EXPOSES THE CHANGES TO SEO IN 2017 AND HOW YOU CAN DRAMATICALLY INCREASE THE ORGANIC TRAFFIC FLOWING TO YOUR WEBSITE

Every year Google makes hundreds of changes to its search algorithms that affect millions of businesses. Are you one? Find out now in this exclusive report.

Ok, but how does SEO actually work?

Google ranks websites based on 3 simple factors…

What specific keywords did the customer search for?

What does your website say about those keywords?

What do other sites say about your relevance to those keywords?

Therefore, the process of SEO is as follows…

Find the most appropriate keywords.

Optimise your site for those keywords.

Create content about your relevance to those keywords.

Clear as mud?

No problem, we will take as much time as is necessary to help it all make sense.

What does Google say about all this?

Have a look at this video by Matt Cutts, head of webspam at Google

How are we different?

Channel
Agnostic

We don’t care what marketing channel you use, as long as it works.

ROI
Driven

Every decision we make is based on getting you the maximum return on investment.

Relationship
Focused

We only make money when our clients do. We’re in it for the long haul, not quick wins.

FAQs

What Is SEO?

Search Engine Optimisation is a lead generation tool. People use Google to determine who to buy from and, by using our SEO services, we can make sure that your business is the one they come across first.

On any given day, Google processes more than 40,000 internet searches PER SECOND. That’s more than 3.5 BILLION searches every 24 hours.

How does SEO work? (part 1)

The application of Search Engine Optimisation involves using Google’s tools to research what your target market is searching for online. Armed with this knowledge, we can then optimise elements of your website – this usually includes code and content – so that Google sees your business as being the more relevant and more authoritative source on that topic.

Search engine marketing differs completely from other traditional marketing strategies because it varies so often. As a digital marketing agency offering search engine marketing and more, we keep up with these changes and amend our strategies accordingly.

SEO strategies are also in some ways at the whim of search engines – especially Google. Essentially, abiding by Google’s rules, policies, and recommendations will get you the results you want: better SEO Google positions, more traffic, more leads and more sales.

At Bambrick Media, in our experience of helping hundreds of businesses improve their SEO, we know that focusing on your user above all else will yield the best results. A big part of that involves them being able to find you.

Are you an insurance company that wants to sell more car insurance? Then make the ‘car insurance’ component a core part of your navigation – at least until you get the results you want.

How does SEO work? (part 2)

Are you a law firm that wants more conveyancing work? Then make sure your website has plenty of content about conveyancing in general, your services and other related topics. Having said that, our SEO services are about more than just basic content changes. The important thing to remember is that, regardless of the SEO changes needed, we will always prioritise the user above all else when optimising your online identity.

Apart from your main website, SEO also transcends to other areas of the web. From all forms of social media to Google Maps, PR and your general online presence – all of these elements can be optimised.

There’s no doubt about it: SEO helps businesses grow. When your SEO is working for you, customers can find you instantly and connect with you in one click. Because who has the time to go digging? Which is what people have to do when your SEO is struggling. No matter how great it is, your website could get buried at the bottom of search results – or worse, on the second page (where un-optimised websites go to die).

At the end of the day, it all comes down to relevance. For instance, if you’re an online clothes boutique, you’re never going to get to the top of Google search results when someone enters the search term “table lamps Brisbane” (and rightfully so). Equally, if you don’t make it clear through the content on your site that you are, in fact, an online clothes boutique, then your business won’t rank well when someone searches a term that is relevant to what you sell. The basic rule of thumb is to make it clear what your offering is and where your business is located as often as possible.

How long does it take?

When you invest in search engine optimisation, it’s important to remember that you’re playing the long game. While an effective SEO strategy has the potential to generate more leads than any other marketing strategy, it requires a long-term view, a comprehensive effort and a collaborative approach.

It’s not a quick fix solution like Google AdWords, but it does achieve lasting results. You’re setting yourself up for success in the long run.

In the beginning, an SEO campaign involves a lot of initial groundwork and not a whole lot of visible payoff. This is a time for gathering data in terms of keyword research and rank tracking. A month without a visible difference may be worrying for business owners and marketers unfamiliar with the ins and outs of SEO, but you have to look at the big picture. Behind the scenes online, significant improvements are taking place. It’s important to track and graph your keywords and rank trackings over time to get a realistic picture of your campaign’s progress.

Through in-depth analyses, a tailored strategy and committed execution, the SEO specialists at Bambrick Media help you improve your position in relevant search results and make sure your SEO campaign is a success.

What Should You Expect? (part 1)

Campaign Strategy Meeting:

First up, we want to know everything about your business and what you’re hoping to achieve through our SEO Brisbane services. Depending on how you like to work, this kick-off meeting for your SEO campaign can be either in person or over the phone. This is where you and your dedicated account manager will discuss your campaign, your goals, and everything we need to get started.

Campaign Setup:

Google Analytics: If you don’t already have Google Analytics for your website, we’ll get this set up for you. If you do, we’ll work with you to gain access and set up everything necessary to get this tracking for you.

Google Search Console: Google Search Console allows website owners to gain real insight into indexing, 404 errors, structured data markup, and other really important data that you should keep track of on your website. We’ll get this verified and set up on your behalf.

Google My Business Page: If you don’t already have a Google My Business Page, we’ll get one up and running for you. Nowadays, it’s really important to be visible in Google results for more than just your website. This is where Google My Business comes in. It will also make you visible in Google maps. Appearing in local search results and maps is useful for many Brisbane businesses. If you already have this in place, we’ll review how it’s looking and optimise the page where possible.

XML Sitemap submission: Submitting your XML sitemap to Google is very important to jump start or reignite the indexing process. We’ll submit this to Google, and if you don’t have an XML sitemap already, we’ll get this set up and installed during the implementation stage.

What Should You Expect? (part 2)

Keyword Recommendations:

This is when you receive the recommendations for the best keywords to target for your SEO campaign. These keywords have been rigorously researched, strategised, and recommended to you by our search engine optimisation specialists based on a number of factors. The most important of these factors is relevancy over popularity, meaning that we always recommend keywords that are more likely to get you valuable leads over just general traffic. This means the keywords we select are relevant later in the buying cycle, closer to when people are actually ready to buy. With this approach, you’re spending your hard-earned dollars on a campaign that’s more likely to get you the sales you want.

Keyword Mapping:

Once you’re happy with your keywords (which form the basis of your campaign), we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website, based on the most relevant and authoritative pages to send traffic to. This will be outlined the report that you receive later in the campaign (SEO Content & Structural Report).

Local Optimisation Report:

You’ll receive a local optimisation report if you have a physical business address that you’re happy to advertise to the public. This is where we create and/or optimise existing local business listings across the web with your business information. The most important of these include Yelp, BING, Apple Maps, and the Yellow Pages to name a few. This helps build your authority with Google, as the data in these listings will correlate with the data in your Google My Business listing, therefore making your business more credible.

What Should You Expect? (part 3)

SEO Content & Structural Report:

These reports outline all our recommendations for your SEO campaign, including content and web design. They explain the technical and content-related changes that will need to be made to your website in order to start showing up more prominently in search results. We’ll present this to you for your review. If you have any amendments, we will work together to get everything 100% right before the changes are made to your website.

Implementation:

Once you’ve approved the recommendations and changes to your site, it’s time to implement. We can either implement these changes for you or work with your existing web team to get the changes made. Once completed, we do a complete quality check to ensure that everything was implemented correctly.

Rankings Increasing:

From here on out, we’ll start to see a steady increase in your rankings. Combine that with the distribution of content providing valuable backlinks to your site, and over the following months, we’ll start to see your website increase in the search results.

What Factors Should You Consider

How soon your SEO results will improve will depend on:

  1. How many competitors you have. If you’re in a crowded market, it may take longer to see results. If you run a niche business, expect to see the magic happen more quickly.
  2. Your campaign strategy. Strategic choices will determine outcome in any SEO campaign. Bambrick Media will tailor an SEO strategy to your business and roll it out at optimum intervals for maximum success.
  3. Your expectations. As we mentioned, patience is all-important with a search engine optimisation campaign. Even though it may feel like everything online is immediate, this is a long-term strategy. Measurable results will only start to happen after 3-6 months – but when they do, you’ll be so glad you stuck it out! Naturally, it can be frustrating at first because the search ranking algorithms will always be something of a mystery to everyone, and they’re subject to change.

At Bambrick Media, we work with you to make adjustments and measure frequently to keep everything on track.

Black Hat SEO

Good guys that we are, Bambrick Media only use legitimate ‘white hat’ SEO practices. These are designed for actual human users with a focus on quality – and not merely to appeal to search engines and boost rankings under false pretenses (and incur the wrath of Google). SEO practices implemented for the benefit of search engines alone are known as ‘black hat’ techniques. There are still some SEO companies that enable these practices, so be cautious.

With the rise of search engines in the ’90s (pre-Google), some website owners realised they could manipulate search engine results and boost sales by resorting to unethical tactics.

These are what we now call ‘black hat’ techniques, and they include:

  • Keyword stuffing (which is repeating keywords over and over again)
  • Link farming
  • Hidden texts and links
  • Blog content spamming
  • Tiny text, hidden text and hidden links
  • Cloaking
  • Doorway pages or gateway pages
  • Bait-and-switch or page swapping
  • Duplicate content or mirror site

Such underhand techniques break all the search engine rules and can alienate potential customers. Google are aware of these black hat strategies and the consequences can be dire for your business. Using black hat SEO can result in your site being banned from a search engine and de-indexed.

White Hat SEO

White hat SEO is how we describe methods that target a human audience as opposed to a search engine – Bambrick Media methods.

Techniques that are typically used in white hat SEO include:

  • SEO auditing
  • Quality content
  • Using keywords and keyword analysis
  • Doing research
  • Rewriting meta tags in order for them to be more relevant
  • Link cleanup
  • Back-linking
  • Link building
  • Writing content specifically for human readers.

Those who use white hat SEO expect to make a long-term investment on their website design and structure, as the results are cumulative and last a long time.

Get started today with your search engine optimisation campaign. Bambrick Media, based in Brisbane, has helped over 500 businesses in Australia improve their SEO. Get in touch now by calling us at (07) 3216 1151 or by sending us a message through our Contact Form.

Think we might be good together?