"Bambrick Media are very good at what they do and they are Brisbane based so we can catch up for regular strategy meetings. I have no hesitation in recommending Bambrick Media as a highly effective digital marketing agency."
Chief Marketing Officer, Sentinel Property Group
"We approached many of the biggest mass marketing digital agencies, but we felt they didn’t offer the same level of understanding and service. We were referred to digital media specialists, Bambrick Media, by a colleague of ours and since implementing their strategies our sales figures have noticeably increased."
Marketing Manager, Resort Brokers Australia
"Bambrick Media helped push the function and events aspect of our business with an effective SEO strategy, which saw our website traffic increase 10 fold. Since implementing our digital strategies, we are regularly at full capacity for our functions. There are a lot of other hotels in Brisbane and using digital strategies like SEO helped us to boost our business by reaching our target market."
Owner, The Alliance Hotel
At Bambrick Media, in our experience of helping hundreds of businesses improve their SEO, we know that focusing on your user above all else will yield the best results. A big part of that involves them being able to find you.
Are you an insurance company that wants to sell more car insurance? Then make the ‘car insurance’ component that a core part of your navigation – at least until you get the results you want.
Are you a law firm that wants more conveyancing work? Then make sure your website has plenty of content about conveyancing in general, your services and other related topics. Having said that, SEO is about more than just basic content changes. The important thing to remember is that, regardless of the SEO changes needed, we will always prioritise the user above all else when optimising your online identity.
Apart from your main website, SEO also transcends to other areas of the web. From all forms of social media to Google Maps, PR and your general online presence – all of these elements can be optimised.
There’s no doubt about it: SEO helps businesses grow. When your SEO is working for you, customers can find you instantly and connect with you in one click. Because who has the time to go digging? Which is what people have to do when your SEO is struggling. No matter how great it is, your website could get buried at the bottom of search results – or worse, on the second page (where un-optimised websites go to die).
At the end of the day, it all comes down to relevance. For instance, if you’re an online clothes boutique, you’re never going to get to the top of Google search results when someone enters the search term “table lamps Brisbane” (and rightfully so). Equally, if you don’t make it
clear through the content on your site that you are, in fact, an online clothes boutique, then your business won’t rank well when someone searches a term that is relevant to what you sell. The basic rule of thumb is to make it clear what your offering is and where your business is located as often as possible.
Know this going in: SEO takes time to take effect.
When you invest in search engine optimisation, it’s important to remember that you’re playing the long game. While SEO has the potential to generate more leads than any other marketing strategy, it requires a long-term view, a comprehensive effort and a collaborative approach.
It’s not a quick fix solution like Google AdWords, but it does achieve lasting results. You’re setting yourself up for success in the long run.
In the beginning, an SEO campaign involves a lot of initial groundwork and not a whole lot of visible payoff. This is a time for gathering data in terms of keyword research and rank tracking. A month without a visible difference may be worrying for business owners and marketers unfamiliar with the ins and outs of SEO, but you have to look at the big picture. Behind the scenes online, significant improvements are taking place. It’s important to track and graph your keywords and rank trackings over time to get a realistic picture of your campaign's progress.
Through in-depth analyses, a tailored strategy and committed execution, Bambrick Media partners with you to improve your position in relevant search results and make sure your SEO campaign is a success.
What You Can Expect
Campaign Strategy Meeting:
First up, we want to know everything about your business and what you’re hoping to achieve through SEO. Depending on how you like to work, this kick-off meeting for your SEO campaign can be either in person or over the phone. This is where you and your dedicated account manager will discuss your campaign, your goals, and everything we need to get started.
Google Services Set-up:
- Google Analytics: If you don’t already have Google Analytics for
your website, we’ll get this set up for you. If you do, we’ll work with you to
gain access and set up everything necessary to get this tracking for you.
- Google Search Console: Google Search Console allows website owners to gain real insight into indexing, 404 errors, structured data markup, and other really important data that you should keep track of on your website. We’ll get this verified and set up on your behalf.
- Google My Business Page: If you don’t already have a Google My Business Page, we’ll get one up and running for you. Nowadays, it’s really important to be visible in Google results for more than just your website. This is where Google My Business comes in. It will also make you visible in Google maps. If you already have this in place, we’ll review how it’s looking and optimise the page where possible.
- XML Sitemap submission: Submitting your XML sitemap to Google is very important to jump start or reignite the indexing process. We’ll submit this to Google, and if you don’t have an XML sitemap already, we’ll get this set up and installed during the implementation stage.
This is when you receive the recommendations for the best keywords to target for your SEO campaign. These keywords have been rigorously researched, strategised, and recommended to you based on a number of factors. The most important of these factors is relevancy over popularity, meaning that we always recommend keywords that are more likely to get you valuable leads over just general traffic. This means the keywords we select are relevant later in the buying cycle, closer to when people are actually ready to buy. With this approach, you’re spending your hard-earned dollars on a campaign that’s more likely to get you the sales you want.
Once you’re happy with your keywords (which form the basis of your campaign), we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website, based on the most relevant and authoritative pages to send traffic to. This will be outlined the report that you receive later in the campaign (SEO Content & Structural Report).
Local Optimisation Report:
You’ll receive a local optimisation report if you have a physical business address that you’re happy to advertise to the public. This is where we create and/or optimise existing local business listings across the web with your business information. The most important of these include Yelp, BING, Apple Maps, and the Yellow Pages to name a few. This helps build your authority with Google, as the data in these listings will correlate with the data in your Google My Business listing, therefore making your business more credible.
SEO Content & Structural Report:
These reports outline all our recommendations for your SEO campaign. They explain the technical and content-related changes that will need to be made to your website in order to start showing up more prominently in search results. We’ll present this to you for your review. If you have any amendments, we will work together to get everything 100% right before the changes are made to your website.
Once you’ve approved the recommendations and changes to your site, it’s time to implement. We can either implement these changes for you or work with your existing web team to get the changes made. Once completed, we do a complete quality check to ensure that everything was implemented correctly.
From here on out, we’ll start to see a steady increase in your rankings. Combine that with the distribution of content providing valuable backlinks to your site, and over the following months, we’ll start to see your website increase in the search results.
Factors to Consider
How soon your SEO results will improve will depend on:
1. How many competitors you have. If you’re in a crowded market, it may take longer to see results. If you run a niche business, expect to see the magic happen more quickly.
2. Your campaign strategy. Strategic choices will determine outcome in any SEO campaign. Bambrick Media will tailor an SEO strategy to your business and roll it out at optimum intervals for maximum success.
3. Your expectations. As we mentioned, patience is all-important with a search engine optimisation campaign. Even though it may feel like everything online is immediate, this is a long-term strategy. Measurable results will only start to happen after 3-6 months – but when they do, you’ll be so glad you stuck it out! Naturally it can be frustrating at first because the search ranking algorithms will always be something of a mystery to everyone, and they're subject to change.
At Bambrick Media, we work with you to make adjustments and measure frequently to keep everything on track.
White hat vs. black hat SEO
Good guys that we are, Bambrick Media only uses legitimate ‘white hat’ SEO practices. These are designed for actual human users with a focus on quality – and not merely to appeal to search engines and boost rankings under false pretenses (and incur the wrath of Google). SEO practices implemented for the benefit of search engines alone are known as ‘black hat’ techniques.
With the rise of search engines in the ’90s (pre-Google), some website owners realised they could manipulate search engine results and boost sales by resorting to unethical tactics.
These are what we now call ‘black hat’ techniques, and they include:
- Keyword stuffing (which is repeating keywords over and over again)
- Link farming
- Hidden texts and links
- Blog content spamming
- Tiny text, hidden text and hidden links
- Doorway pages or gateway pages
- Bait-and-switch or page swapping
- Duplicate content or mirror site
Such underhand techniques break all the search engine rules and can alienate potential customers. Google are aware of these black hat strategies and the consequences can be dire for your business. Using black hat SEO can result in your site being banned from a search engine and de-indexed.
White hat SEO is how we describe methods that target a human audience as opposed to a search engine – Bambrick Media methods.
Techniques that are typically used in white hat SEO include:
- Quality content
- Using keywords and keyword analysis
- Doing research
- Rewriting meta tags in order for them to be more relevant
- Link building
- Writing content specifically for human readers.
Those who use white hat SEO expect to make a long-term investment on their website, as the results are cumulative and last a long time.
Get started today with your search engine optimisation campaign. Bambrick Media, based in Brisbane, has helped over 500 businesses in Australia improve their SEO. Get in touch now by calling us at (07) 3216 1151 or by sending us a message through our Contact Form.