02


What is SEO, and why do you need it?

A strong online presence is essential to running a successful business in this digital age. It doesn’t matter what you’re trying to sell – you need to connect with potential customers in the place they’re most likely to look. It’s never been easier to get online when our smartphones are always within reach. We also know that as many as 96% of purchasing decisions start with a Google search. Simply put: if you’re not ranking on Google then your business is missing out on valuable website traffic.

In the simplest terms, Search Engine Optimisation (SEO) is about showing Google and other major search engines that your website is the most helpful for a particular search phrase (or keyword). The better the content on your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience, which means better quality leads and increased sales.

THAT’S WHY YOU NEED A SEARCH ENGINE OPTIMISATION CAMPAIGN FROM THE EXPERIENCED DIGITAL MARKETING TEAM AT BAMBRICK.

Google doesn’t want to show just any website to its search users. It’s looking for informative, trustworthy and authoritative content. And with so many pages vying for attention, your business won’t get to the top spot by chance. Even established international corporations will struggle to rank on the first page of Google without a clear plan for the SEO management of their website.

Our team provides custom SEO services to help you tap into the organic traffic on offer from search rankings. We’ll speak with you about your business and what you’re hoping to achieve with SEO to develop a dedicated strategy. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. By working with a Brisbane SEO specialist from BAMBRICK, you can look forward to a sustainable flow of leads without having to pay for every click.

GET FREE STRATEGY SESSION

02


What is SEO, and why do you need it?

A strong online presence is essential to running a successful business in this digital age. It doesn’t matter what you’re trying to sell – you need to connect with potential customers in the place they’re most likely to look. It’s never been easier to get online when our smartphones are always within reach. We also know that as many as 96% of purchasing decisions start with a Google search. Simply put: if you’re not ranking on Google then your business is missing out on valuable website traffic.

In the simplest terms, Search Engine Optimisation (SEO) is about showing Google and other major search engines that your website is the most helpful for a particular search phrase (or keyword). The better the content on your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience, which means better quality leads and increased sales.

THAT’S WHY YOU NEED A SEARCH ENGINE OPTIMISATION CAMPAIGN FROM THE EXPERIENCED DIGITAL MARKETING TEAM AT BAMBRICK.

Google doesn’t want to show just any website to its search users. It’s looking for informative, trustworthy and authoritative content. And with so many pages vying for attention, your business won’t get to the top spot by chance. Even established international corporations will struggle to rank on the first page of Google without a clear plan for the SEO management of their website.

Our team provides custom SEO services to help you tap into the organic traffic on offer from search rankings. We’ll speak with you about your business and what you’re hoping to achieve with SEO to develop a dedicated strategy. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. By working with a Brisbane SEO specialist from BAMBRICK, you can look forward to a sustainable flow of leads without having to pay for every click.

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03


How do you build a successful SEO strategy?

SEO can feel incredibly complex with over 200 different ranking factors, but at the heart of every digital strategy should be the content on your website. Google’s search algorithm is a well-kept secret, but we know it doesn’t work in vibes. If you want to rank for something then you need to have a page about it. That starts with finding exactly what the target market for your business is typing into Google, then optimising the content on your website for those keywords.

The Basic SEO Process Is:

Keyword research and the content on your website are the biggest factors you need to get right with SEO. No matter how dazzling your content is, there’s no sense in targeting keywords that your customers aren’t actually searching for. You should focus on keywords with good search volumes that are specific to your products or services. By attracting highly relevant search engine traffic, you’ll be able to engage with customers more efficiently, which means a better return on your investment.

You also can’t rank for a keyword if it doesn’t actually appear on your website, but SEO isn’t as simple as using your chosen keywords over and over. SEO content should be written for real people, not just search engines. It should feel helpful and answer any questions readers might have about that particular subject. Creating unique, high-quality content is the quickest way to surge up the Google rankings.

THE MOST EFFECTIVE SEO STRATEGIES TAKE INTO ACCOUNT THE FULL SUITE OF RANKING FACTORS, INCLUDING ON-PAGE CONTENT AS WELL AS OFF-PAGE SIGNALS LIKE BACKLINKS, LOCAL SEO, AND TECHNICAL SEO.

On-page SEO refers to the content that appears on your website including keywords and page titles and descriptions. Off-page SEO covers what other websites and platforms say about your page through link building, local citations and reviews. Technical SEO is about making your website easier for the search engines to crawl and understand with things like site speed, structured data and internal linking.

It all plays a role in developing a successful SEO campaign, which will help Google decide to rank your page highest in search results. Ready to put your business in front of more customers? Our Brisbane SEO specialists can work with you to strengthen your online presence through the power of Google rankings. Book your free SEO health check today to discuss the best SEO strategy for your business.

GET FREE STRATEGY SESSION

03


How do you build a successful SEO strategy?

SEO can feel incredibly complex with over 200 different ranking factors, but at the heart of every digital strategy should be the content on your website. Google’s search algorithm is a well-kept secret, but we know it doesn’t work in vibes. If you want to rank for something then you need to have a page about it. That starts with finding exactly what the target market for your business is typing into Google, then optimising the content on your website for those keywords.

Therefore, our SEO process is simple

local seo

Keyword research and the content on your website are the biggest factors you need to get right with SEO. No matter how dazzling your content is, there’s no sense in targeting keywords that your customers aren’t actually searching for. You should focus on keywords with good search volumes that are specific to your products or services. By attracting highly relevant search engine traffic, you’ll be able to engage with customers more efficiently, which means a better return on your investment.

You also can’t rank for a keyword if it doesn’t actually appear on your website, but SEO isn’t as simple as using your chosen keywords over and over. SEO content should be written for real people, not just search engines. It should feel helpful and answer any questions readers might have about that particular subject. Creating unique, high-quality content is the quickest way to surge up the Google rankings.

THE MOST EFFECTIVE SEO STRATEGIES TAKE INTO ACCOUNT THE FULL SUITE OF RANKING FACTORS, INCLUDING ON-PAGE CONTENT AS WELL AS OFF-PAGE SIGNALS LIKE BACKLINKS, LOCAL SEO, AND TECHNICAL SEO.

On-page SEO refers to the content that appears on your website including keywords and page titles and descriptions. Off-page SEO covers what other websites and platforms say about your page through link building, local citations and reviews. Technical SEO is about making your website easier for the search engines to crawl and understand with things like site speed, structured data and internal linking.

It all plays a role in developing a successful SEO campaign, which will help Google decide to rank your page highest in search results. Ready to put your business in front of more customers? Our Brisbane SEO specialists can work with you to strengthen your online presence through the power of Google rankings. Book your free SEO health check today to discuss the best SEO strategy for your business.

GET FREE STRATEGY SESSION

04


What can you expect from our Brisbane SEO services?

SEO isn’t a one-size-fits-all digital marketing strategy. You want to work with a dedicated SEO agency that will tailor their services to your specific needs.

At BAMBRICK, we understand that every business is unique. That’s why we take the time to learn everything about your industry, your customers and your competitors so we can develop a personalised SEO campaign that will achieve ongoing success.

It all starts with your free SEO consultation where we explain the process to bring more organic search traffic to your website. We’ll speak with you about your business and what you’re hoping to achieve with an SEO strategy. From there, our Brisbane SEO specialists will get to work on your campaign that includes:

search engine marketing agency brisbane

This is a website health check that helps to identify areas that may be impeding positive user experiences. As part of a technical SEO audit, our SEO team will analyse your site’s structure and navigation, look for broken links, test page speed and more.

 

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Keyword research is the process of identifying the right Google search terms for your target audience. We use a range of industry-leading SEO tools and techniques to identify rankable keywords with high monthly search volumes to bring value to your business.

 

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Local search is more important than ever for a successful SEO campaign. To increase your visibility on search engine results pages, a Brisbane local SEO specialist will draw data from the latest SEO trends to optimise your Google Business Profile and drive qualified traffic your way.

 

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By optimising on-page signals such as content, keywords, images and alt tags, we can strengthen your SEO and help search engines better understand your website. This helps to improve your site’s search engine visibility, pushing it closer to the top results on SERPs where the majority of clicks go.

 

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Search engines use off-page signals, including backlinks, shared content and brand mentions on social media, to judge the quality and relevance of your site. Our Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.

 

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It’s best not to wait until your website receives an unnatural link warning from Google before cleaning up your backlinks. Links are an important ranking signal and you just can’t take any chances. As part of our Brisbane SEO services, we provide link cleanups for businesses worried about their backlink profile.

 

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05


What is Local SEO, and how does it work?

Search Engine Optimisation services can make or break e-Commerce sites, but even brick-and-mortar businesses have everything to gain from an effective SEO strategy. Local search has become a valuable digital marketing tactic as consumers use Google to connect with nearby local businesses. When done right, Local SEO allows people to quickly and easily find your business on Google Maps which means they are one step closer to a purchase.

Around 80% of the Australian population now uses a smartphone and that number is only going to keep climbing. Gone are the days when you needed to ask a stranger for directions now that you have the power of Google in the palm of your hand. When someone uses a mobile device to search for a business near their location, say “restaurants near me”, Google’s algorithm will show the best match based on relevance, distance and prominence. You could have the tastiest cuisine in town, but Google will send users elsewhere if your business doesn’t have effective Local SEO.

Google shows this with a local pack on its results page which features the top 3 nearby businesses relevant to the search, including a map, reviews, prices, and more. It’s one of the best ways to connect with customers in your service area, but ranking for these keywords requires a thorough SEO strategy. Your business needs a website with effective on-page optimisation, a fully completed Google Business Profile (formerly Google My Business) with positive reviews, and other key local citations with correct and consistent NAP (name, address, phone) details.

BAMBRICK will focus on local SEO as part of our wider strategy to improve the Google rankings for your business. We are an experienced search engine optimisation agency helping businesses to grow with our local Brisbane SEO packages. Our team of SEO marketing professionals always keeps up to date with the latest local search trends to ensure we can deliver the best results for our clients.

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06


Why choose organic SEO as your digital marketing strategy?

SEO (SEARCH ENGINE OPTIMISATION) IS NOT THE ONLY DIGITAL MARKETING SOLUTION OUR EXPERT TEAM AT BAMBRICK CAN PROVIDE TO HELP YOUR BUSINESS STAND OUT IN SEARCH RESULTS. BUT WITH THE RIGHT STRATEGIES IN PLACE, SEO IS UNMATCHED FOR ITS LONG-TERM VALUE AND STAYING POWER.

Google search rankings can’t be bought, but when you need quick wins, you can ensure your business shows up with Google Ads. Your ads are seen by customers when they search Google for your targeted keywords. You only pay if they click to visit your website or call. Google Ads offer immediate online exposure which is ideal for seasonal and limited capacity products when you don’t have time to wait for the leads to roll in. The catch is that the cost per click varies greatly so your website needs to have a high conversion rate for Google Ads to be profitable.

Trying to outrank your competitors with SEO marketing Brisbane won’t happen overnight, but the ongoing success could be far more cost-effective for your business. A Brisbane SEO expert from BAMBRICK will carefully select the most relevant keywords to attract the target audience to your website. Once the optimised content is live and you surge up the Google rankings, you can look forward to a steady flow of organic traffic without having to pay for every click.

That’s what makes SEO so valuable when it comes to business. An SEO campaign is designed to help your customers find you instead of burning through your budget trying to find customers through traditional marketing tactics like print and TV advertising. With some specialist help from our Brisbane SEO company, you can build meaningful connections with your target audience and grow your brand through a greater online presence. Get in touch today to discuss our range of affordable SEO packages and find the right strategy for your business.

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07


What are the benefits of working with a Brisbane SEO specialist from BAMBRICK?

As a dedicated SEO provider in Brisbane, we’ve helped over 300 businesses across Australia to improve their keyword rankings, website traffic and leads using proven strategies. We believe that SEO as a long-term digital marketing strategy can increase the lead quality of every Brisbane business, including yours.

We could keep telling you about how BAMBRICK is the best SEO agency in Brisbane, but we think it makes more sense to let our happy clients share their SEO success stories. We’ve knocked it out of the park with our digital marketing expertise for over 20 years and we know we could make SEO work for you too.

nick

NICK GREGORSKI
Owner
ALLIANCE HOTEL

nick

nick
NICK GREGORSKI
Owner
ALLIANCE HOTEL

Bambrick helped push the function and events aspect of our business with an effective SEO strategy, which saw our website traffic increase 10 fold.

Since implementing our digital strategies we are regularly at full capacity for our functions. We chose to work with Bambrick to execute our digital strategies because we felt they understood our business and goals. Working closely together meant we are able to voice our concepts and ideas and we have subsequently worked with them to create our new website.

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08


How will we be different from the last Brisbane SEO agency?

THE TEAM BEHIND THE AGENCY WILL MAKE ALL THE DIFFERENCE FOR YOUR SEO CAMPAIGN. THAT’S WHAT SETS BAMBRICK APART. OUR TEAM KNOWS SEARCH ENGINE OPTIMISATION BETTER THAN ANYONE.

We’re a results-driven SEO company that puts the needs of our clients first. We’ve worked on hundreds of SEO campaigns and bring a wealth of expertise and knowledge that few Brisbane SEO agencies can match. We use only proven, data-based strategies for keyword research and content creation to generate real SEO results – and that means a better return on your investment.

Our experienced SEO consultants are always improving their skills with advanced techniques and industry-leading SEO tools. It’s why we believe BAMBRICK provides the best SEO services Brisbane has to offer. We will help you dominate your competition online and bring in a steady stream of organic leads so you can focus on what you know better than anyone – your business.

We offer tailored SEO packages in Brisbane whether you want to boost the online presence of a small family-run outfit or increase revenue for a large corporation with enterprise SEO services. That personalised approach to SEO means we’ll only ever do what’s right for your business. Don’t just settle for any digital marketing agency. Elevate your SEO Brisbane campaign with BAMBRICK.

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ROI DRIVEN

We’re all about results with our Brisbane SEO campaigns. Some SEO companies will promise the world only to burn through your digital marketing budget without generating any real growth. At BAMBRICK, we’ve spent years refining our SEO strategies so we know exactly what will deliver that ranking and revenue boost for our clients.

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RELATIONSHIP FOCUSED

We’re in it for the long haul, not quick wins. When you speak with a Brisbane SEO consultant at BAMBRICK, we take the time to really get to know you and your business and develop a personalised campaign. We’ll also never leave you in the dark with our SEO strategy. We can talk you through every decision to optimise your website and why it works.

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ADAPTABLE & UPDATED

The SEO industry is rapidly evolving, so you need to have confidence that your Brisbane SEO agency won’t be left behind. The strategies which were considered best practice this time last year could now be obsolete. At BAMBRICK, we’re always learning and refining our skills so we can offer the best digital marketing solutions.

What customers say about our SEO agency Brisbane

website optimisation brisbane

Carla Cook

- ResortBrokers Australia

“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”

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Giuliana Bonel

- Brisbane Powerhouse

“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable.”

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Michael Sherlock

- Sentinel Property Group

“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”

09


Search Engine Optimisation Brisbane FAQs

Strategy Meeting: First up, we want to know everything about your business and what you are hoping to achieve with our SEO Brisbane services. This meeting could be either in person or over the phone. This is where you and your account manager will discuss your campaign, business goals, and everything we need to get started.

Keyword Recommendations: We will send you our recommended keywords to target in your campaign. These keywords will be very carefully researched and recommended by our search engine optimisation experts. Once you are happy with your keywords, we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website.

Local SEO Report: You’ll receive a local SEO report if you have a physical business address that you’re happy to advertise to the public. This is where we create or optimise existing local business listings across the web with your business information including a Google Business Profile.

On-Page Report: This report outlines all the content recommendations for your campaign. These will need to be implemented on your website in order to start showing up more prominently in search results. If there are any changes you want to make, we will work together to get everything 100% right before implementation.

Implementation: Once you’ve approved the on-page report, it’s time to get the optimised content live. We can either implement it for you or work with your current web development team to get the changes made. Once completed, we do a quality check to ensure everything has been implemented correctly on your live website.

Off-Page Authority Building: We will create content for distribution and link building to continuously increase your website’s rankings in Google search results. We will also review the technical performance of your website to ensure that it offers the best experience for both users and search engines.

Most businesses will see measurable SEO results after 3-6 months. In 12 months, you should be making more from SEO than you spend. However, patience is all-important with SEO campaigns. Even though it may feel like everything online is immediate, SEO is a long-term strategy and nobody sees results overnight.

The time it takes to see improvements in your SEO rankings depends on:

COMPETITORS: If you’re in a crowded market, it may take longer to see SEO results. If you run a niche business, expect to see the magic happen quicker.

STRATEGY: Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy to your business and roll it out at optimum intervals for maximum success.

These are just some of the variables that determine how quickly you’ll see your rankings improve after starting SEO. Search algorithms will always be something of a mystery to everyone, and they’re subject to change. As your campaign matures and we continue to adjust your SEO strategy to meet any challenges that arise, you’ll see a noticeable improvement in your search engine rankings.

Our Brisbane SEO experts have worked on hundreds of SEO campaigns so we understand every step of the process. With that wealth of expertise and knowledge on your side, we know we can make SEO work for your business in a timely manner.

MONTH 1 – BUILDING CREDIBILITY

  • Owning/verifying your Google Business Profile
  • Adding your business to online directories to help with your online credibility

MONTH 2 to 3 – BUILDING CONTENT

  • Researching target keywords
  • Reviewing and optimising existing website content
  • Creating new website content

MONTHS 3 to 4 – IMPLEMENTING CONTENT

  • Implementing all of the necessary content
  • Reviewing all of the implementation for accuracy

MONTH 4 – TECHNICAL AUDIT

  • Auditing your website’s structure and code
  • Compiling a report of all necessary changes

MONTHS 5 & ONWARDS – BUILDING AUTHORITY

  • Continuing to grow your website’s authority by creating content for distribution and link building
  • Reviewing your SEO content and making changes if necessary

The cost of any digital marketing strategy depends on the complexity of the campaign and the level of ongoing work required. That’s why we can’t give you an accurate price for your SEO package until we’ve discussed your goals in a strategy session. If you’re trying to claim the top ranking for a highly competitive keyword then you’ll need a significant SEO budget. Conversely, if you only care about ranking in your local area then it’s possible to build a much more affordable campaign.

Factors that can influence the cost of your SEO campaign include:

INDUSTRY: Every industry has its own unique challenges when it comes to SEO and some will require a more comprehensive strategy.

TARGET KEYWORDS: Ranking for a lot of high volume keywords means a higher level of content creation and link building.

LOCATION: Optimising your website for multiple locations across Australia is going to be more expensive than targeting one suburb.

WEBSITE HEALTH: Repairing the damage of cheap ‘black hat’ SEO techniques or poor technical performance may incur additional costs.

AUTHORITY: A brand new website will take longer to see SEO results compared to an established business with lots of content and backlinks.

Digital marketing through SEO might seem like a luxury when you’re trying to get the most out of every marketing dollar, but it is the only way to get noticed online, so you shouldn’t let price be the deciding factor. SEO is an investment that will continue to benefit your business for years to come, but it needs to be done right. Be cautious of any Brisbane SEO agencies or consultants offering discount rates because the cost of your SEO package will typically reflect the quality of work.

SEO is a long-term strategy that requires lots of time and attention. Having a team of SEO specialists dedicated to improving your digital presence is the best way to see results – and that’s going to be worth every cent. At BAMBRICK, we have a range of SEO packages designed to suit the needs of every business. Get in touch today and discover how your business can achieve cost-effective results with our SEO services.

Ranking fluctuations are a normal part of any SEO campaign. Even the best websites will see some changes from month to month, particularly in competitive industries. It doesn’t mean there’s anything wrong with your SEO, but more so that other sites are also trying to rank #1. If you get to the top spot and stay there without any movement then you’re probably the only site targeting that keyword.

It’s important to remember that search results are never static. Google’s complex algorithm includes over 200 different ranking factors and it crawls about 9 million pages every day. The tech giant is always updating and refining which pages it thinks have the best answers to search queries, so rankings will naturally vary.

If you have high-quality, relevant, and valuable content on your website, and focus on optimising the technical performance and off-page authority building, then Google is more likely to see your page as the best answer. That’s why it’s best to look at your overall progress rather than getting too caught up in daily or monthly changes. There might be some dips along the way, but an effective SEO campaign will always show positive rankings growth.

When you work with our Brisbane SEO specialists at BAMBRICK, we offer proactive monitoring of your search rankings to both keep you informed and stay ahead of any algorithm changes. If we see a significant or ongoing drop, or if there’s a particular keyword that you’re worried about, then we’ll be ready to provide next steps.

Not every SEO campaign is created equal. Some SEO companies in Brisbane will cut corners as they promise to get you on the first page of Google. These SEO techniques are known as ‘black hat’ tactics. SEO agencies that practise unethical black hat SEO will waste your marketing budget by attempting to manipulate the major search engines into ranking your website in the top spot. And, trust us, it doesn’t work.

A black hat SEO strategy is designed purely for the benefit of search engines through:

  • Keyword stuffing (repeating keywords over and over again)
  • Link farming
  • Hidden texts and links
  • Blog content spamming
  • Tiny text, hidden text and hidden links
  • Cloaking
  • Doorway pages or gateway pages
  • Bait-and-switch or page swapping
  • Duplicate content or mirror sites

You may see a boost in organic traffic using black hat SEO, but it breaks all the search engine rules. Google is well aware of these SEO strategies and will exclude your website from search results when it finds you’ve been trying to manipulate the algorithm. And that means your business could be even worse off than before you hired an SEO agency.

BAMBRICK uses only approved ‘white hat’ practices for our professional SEO services. They are designed for human users with a focus on quality and not merely to appeal to search engines and boost rankings. White hat SEO is a long-term investment with long-lasting results for your business. Not only will these techniques improve your keyword rankings in search results, but they also make your website a much more enjoyable experience for potential customers.

Techniques that are typically used in white hat SEO include:

  • Auditing
  • Writing content and meta tags
  • Using keywords
  • Doing research
  • Link cleanup
  • Link building
  • Writing content specifically for human readers

Contact the best SEO Brisbane team at BAMBRICK to book your free strategy session. You’ll learn exactly how our meticulous approach to SEO will benefit your business.

Artificial intelligence has completely transformed the way we communicate in recent years. Innovative tools like Bard and Chat-GPT are now part of our everyday lives with their amazing capability to write text as if you were talking to a real person. Even Google is adapting to this technology with a new feature called “Search Generative Experience” that provides detailed, AI-generated responses to search queries.

We’d be lying if we said that AI content doesn’t also have a place in SEO. It’s a valuable tool to help speed up the research and writing process, but there’s no substitute for the human touch. As groundbreaking as it may seem, AI can’t provide real-time information or updates. That means the content it produces is not always accurate and sometimes it’s just plain wrong. If you’re relying on AI to write every word on your website then you could quickly find yourself in trouble.

Google’s official stance is that it focuses on the quality of content, rather than how the content is produced, so there’s no penalty as such for using AI writing with SEO. However, its ranking system still rewards original, high-quality content above all else. AI tools don’t create anything new, but rather reproduce information that already exists on the internet – and there’s plenty of misinformation out there. If you want to create truly helpful SEO content that is going to set your business apart and boost your search rankings then it needs to be written by an actual person.

At BAMBRICK, we have a team of experienced copywriters who have produced high-ranking content for almost every industry you can think of. We’ll take the time to understand your business and the needs of your customers as we develop your SEO strategy. This allows us to go beyond the basic information that AI tools can provide and create unique content that appeals to both human users and Google.

The short answer is: absolutely! Search Engine Optimisation strategies are more important than ever to ensure your business doesn’t get lost in the digital space.

Take a second to think about your last big purchase. How did you find what you were looking for? People trust Google to tell them what they want to know about a product or service. The internet is now an essential service and the rise of smartphones has only made it easier to do a quick search. All that Google traffic has to go somewhere. Without a dedicated SEO strategy, your business is going to be left behind as your competitors jump at the chance to outrank you.

It’s true that SEO strategies are always evolving and we’ve seen some dramatic changes in recent years. Google’s algorithm updates, new layouts for the search engine results page (SERP) and the rise of AI have led some digital marketers to declare that SEO isn’t worth the time and effort. All these changes really mean is that the old SEO strategies won’t work anymore. The top SEO Brisbane specialists will keep achieving positive results using the latest SEO techniques.

Pay-per-click (PPC) strategies like Google Ads and social media marketing have also been touted as the successor to SEO, but it doesn’t have to be an either/or situation. PPC won’t replace the organic traffic from SEO. It’s just another opportunity for potential customers to discover your business as part of a complete digital marketing campaign. An effective SEO strategy will keep driving sustainable traffic to your website, resulting in more sales and the best return on investment.

Speak to the SEO consultants Brisbane can trust at BAMBRICK today. We’ll design a complete SEO package to boost your rankings and help your business grow.

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