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Search Engine Optimisation

Tailored SEO strategies for Brisbane businesses

Results-Driven Brisbane SEO Company

Increase your search results visibility with the help of an SEO Brisbane company that delivers solutions customised to your business needs. As Search Engine Optimisation specialists, we’ve helped over 500 businesses in Brisbane and across Australia improve website traffic and leads using proven strategies.

Having witnessed the steady ascension of our clients on search engine results, we believe that SEO as a long-term digital marketing strategy can increase the lead quality of every Brisbane business, including yours.

Ready to put your business in front of more customers? Our Brisbane SEO specialists will work with you to strengthen your online presence and connect you with your customers. Book a meeting today to discuss the best strategy for your business.

ROI
Driven

Every decision we make is based on getting you the maximum return on investment.

Relationship
Focused

We only make money when you do. We’re in it for the long haul, not quick wins.

Adaptable
& Updated

Industry changes and shakeups? We’re the first to know.

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Our tailored SEO services include

Website Health Check

A website audit or ‘health check’ helps identify areas which may be impeding positive user experiences. As part of a website audit, our team will analyse your site’s structure and navigation, look for broken links, test pagespeed and more.

Keyword Research

One of the most important aspects of digital marketing, keyword research is the process of identifying the right search terms for your target audience. We use a range of tools and techniques to identify the right keywords for our clients’ SEO campaigns.

Local SEO

Updates to Google’s algorithm, especially Penguin 4.0, have made local search more important than ever before. To increase your SERP (Search Engine Results Page) visibility, we draw data from the latest SEO trends to optimise your site and drive qualified web traffic your way.

On Page SEO

By optimising on-page signals such as content, keywords, images and alt tags, we can strengthen your SEO and help search engines better understand your website. This helps to improve your site’s search engine rankings and visibility, pushing it closer to the top results on SERPs where the majority of clicks go.

Off Page SEO

Search engines use off page signals, including backlinks, shared content and brand mentions on social media, to judge the quality and relevance of your site. Bambrick Media’s Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.

Link Clean Up

It’s best not to wait until you receive an unnatural link warning from Google before cleaning up your backlinks. Links are an important ranking signal and you just can’t take any chances. As part of our Brisbane SEO services, Bambrick Media provides link cleanup for businesses worried about their backlink profile.

How businesses benefit from SEO

SEO is a lead generation tool

People use Google to determine who to buy from and, by using our SEO services, we can make sure that your business is the one they come across first. In a day, Google processes more than 40,000 internet searches per second. That’s more than 3.5 BILLION searches every 24 hours. From that, about 88% go to organic results.

SEO is a lead generation tool

People use Google to determine who to buy from and, by using our SEO services, we can make sure that your business is the one they come across first. In a day, Google processes more than 40,000 internet searches per second. That’s more than 3.5 BILLION searches every 24 hours. From that, about 88% go to organic results.

More traffic and more sales than every other source combined

Given this is how most buying decisions start, SEO has the potential to generate more traffic and more sales than every other marketing channel combined. Online visibility is crucial to business success. Without a strong online presence, a business or company of any size won’t reach its fullest potential.

Achieve that degree of visibility by working with a Brisbane SEO agency that only uses white hat SEO techniques. With SEO at the core of our service offerings, we will collaborate with your team to obtain and maintain your online visibility and drive quality traffic to your site.

More traffic and more sales than every other source combined

Given this is how most buying decisions start, SEO has the potential to generate more traffic and more sales than every other marketing channel combined. Online visibility is crucial to business success. Without a strong online presence, a business or company of any size won’t reach its fullest potential.

Achieve that degree of visibility by working with a Brisbane SEO agency that only uses white hat SEO techniques. With SEO at the core of our service offerings, Bambrick Media will collaborate with your team to obtain and maintain your online visibility and drive quality traffic to your site.

How SEO works

Search Engine Optimisation is a long-term strategy that requires lots of time and attention. Having a team of SEO Brisbane specialists dedicated to improving your online visibility and strengthening your digital presence is the way to see real results.

SEO involves using an arsenal of tools to learn what your target market is searching for and to rank #1 for those search terms. Our results-driven Brisbane SEO team optimises elements of your website — this usually includes code and content — so that Google sees your business as the relevant and more authoritative source on that topic.

Our SEO process is simple

Find the most appropriate keywords.

Optimise your site for those keywords.

Create content about your relevance to those keywords.

How SEO works in 2017

FREE REPORT EXPOSES THE CHANGES TO SEO IN 2017 AND HOW YOU CAN DRAMATICALLY INCREASE THE ORGANIC TRAFFIC FLOWING TO YOUR WEBSITE

Every year Google makes hundreds of changes to its search algorithms that affect millions of businesses. Are you one? Find out now in this exclusive report.

What does Google say about all this?

Watch this video by Matt Cutts, head of webspam at Google

FAQs

How long does SEO take?

Rankings A number of variables come into play that determines how quickly you’ll see results after starting SEO. Most businesses see results in 12 weeks.

Revenue As with rankings, it depends on the competitiveness of your industry. The sooner you start, the sooner you’ll begin getting revenue from it.

Profit In 12 months, you should be making more from SEO than you spend.

Search Engine Optimisation is a long-term process and no one sees results overnight. Our Brisbane SEO team creates effective SEO strategies that generate qualified leads for the businesses we work with but it’s important to remember that there are many variables involved.

The time it takes to see improvements depend on:

  • Competitors If you’re in a crowded market, it may take longer to see results. If you run a niche business, expect to see the magic happen quicker.
  • Strategy Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy to your business and roll it out at optimum intervals for maximum success.
  • Expectations As mentioned, patience is all-important with a search engine optimisation campaign. Even though it may feel like everything online is immediate, this is a long-term strategy and measurable results start to happen after 3-6 months. Search ranking algorithms will always be something of a mystery to everyone, and they’re subject to change.

As your campaign matures and we adjust your SEO strategy to meet the challenges these variables present, you’ll see a noticeable improvement in results. Our SEO Brisbane experts have worked on hundreds of SEO campaigns and bring a wealth of expertise and knowledge that few digital marketing agencies in Brisbane can match.

What is your process timeline?

Month 1 – Building Credibility
  • Owning/verifying your Google My Business Page
  • Adding your business to online directories to help with your online credibility
Month 2 – Building Content
  • Reviewing and editing existing website content
  • Creating new website content
  • Auditing your website’s structure and code
  • Compiling a report of all necessary changes
Month 3 – Implementing Content
  • Implementing all of the necessary content and structural changes
  • Reviewing all of the implementation for accuracy
Months 4 to 6 – Indexing Content
  • Allowing Google time to find and index the changes
  • Creating content for distribution and link building
Months 7 to 12 – Building Authority
  • Continuing to grow your website’s authority by creating content for distribution and link building

What work is involved?

Campaign Strategy Meeting: First up, we want to know everything about your business and what you are hoping to achieve through our SEO Brisbane services. This meeting could be either in person or over the phone. This is where you and your dedicated account manager will discuss your campaign, your goals, and everything we need to get started.

Keyword Recommendations: We will send you our recommended keywords to target in your SEO campaign. These keywords have been rigorously researched and strategised based on a number of factors. Once you are happy with your keywords, we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website.

Local Optimisation Report: You’ll receive a local optimisation report if you have a physical business address that you’re happy to advertise to the public. This is where we create and/or optimise existing local business listings across the web with your business information.

SEO On Page Report: This report outlines all our content and structural recommendations for your SEO campaign. These recommendations will need to be implemented on your website in order to start showing up more prominently in search results. If you have any amendments, we will work together to get everything 100% right before implementation.

Implementation: Once you’ve approved the on page report, it’s time to implement. We can either implement these changes for you or work with your current web team to get the changes made. Once completed, we do a complete quality check to ensure everything has been implemented correctly.

Off page content creation: We will create content for distribution and link building to continuously increase your website’s authority and ranking power.

What is black hat SEO?

Good guys that we are, Bambrick Media only use legitimate ‘white hat’ SEO practices. These are designed for actual human users with a focus on quality — and not merely to appeal to search engines and boost rankings under false pretenses (and incur the wrath of Google). SEO practices implemented for the benefit of search engines alone are known as ‘black hat’ techniques. There are still some SEO companies that enable these practices, so be cautious.

With the rise of search engines in the ’90s (pre-Google), some website owners realised they could manipulate search engine results and boost sales by resorting to unethical tactics.

These are what we now call ‘black hat’ techniques:

  • Keyword stuffing (repeating keywords over and over again)
  • Link farming
  • Hidden texts and links
  • Blog content spamming
  • Tiny text, hidden text and hidden links
  • Cloaking
  • Doorway pages or gateway pages
  • Bait-and-switch or page swapping
  • Duplicate content or mirror sites

Such underhanded techniques break all the search engine rules and can alienate potential customers. Google is aware of these black hat strategies and the consequences can be dire for your business. Using black hat SEO can result in your site being banned from a search engine and de-indexed.

What is white hat SEO?

White hat SEO is how we describe methods that target a human audience as opposed to a search engine — Bambrick Media methods.

Techniques that are typically used in white hat SEO include:

  • SEO auditing
  • Writing quality content and relevant meta tags
  • Using keywords and keyword analysis
  • Doing research
  • Link cleanup
  • Back-linking
  • Link building
  • Writing content specifically for human readers.

Those who use white hat SEO expect to make a long-term investment on their website design and structure, as the results are cumulative and last a long time.