Why is PPC so profitable so quickly?
What are you doing right now?
Looking at a website?
Researching a purchase decision?
96% of purchasing decisions start this way. This makes PPC the fastest, most cost-effective way to send qualified buyers to your website and start generating sales.
What's the catch?
If your website has a high conversion rate, Google Adwords will be profitable. If your website has a low conversion rate, Google Adwords will be expensive.
How do you know what sort of conversion rate you have?
How long does it take?
1) Traffic Within 1 week you should
start receiving new traffic.
2) Leads Within 1 month you should
start receiving new leads.
3) Profit Within 3-6 months you should be
making more from PPC than you spend.
Why does it take so long?
- Keyword research.
- Writing ad text.
- Building campaign.
- Testing ads and keywords.
- Review keyword conversion rates.
- Review ad text conversion rates.
- Review landing page conversion rates.
- Campaign optimisation.
- Continual review of keywords, bids, ad text and landing pages based on conversion rates.
- Continual cost per lead optimisation.
Does it work?
– SENTINEL PROPERTY GROUP
“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries I find Bambrick Media refreshingly responsive and insightful. I’ve worked with the team at Bambrick Media for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”
– RESORT BROKERS AUSTRALIA
“The team at Bambrick Media are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaign and help us execute all our concepts and plans effectively. We enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”
– THE DRIVING SCHOOL
“After our first meeting with Bambrick Media we were instantly impressed with their professionalism. We believe that Google Adwords will be one of the most important (if not the most important) for our survival in this difficult time. Bambrick Media are very good at what they do, and are always available to chat via email or phone call. Highly recommend.”
Yes, really. Listen to Michael Sherlock from Sentinel Property Group talk about it here on ABC radio.
2017 Digital Marketing Case Studies
Who have we actually helped? What did we do? What impact did it have on their business? Find out all this and more by downloading our latest digital marketing case studies.
Ok, but how does PPC actually work?
Google displays ads based on 3 simple factors…
What specific keywords did the customer search for?
What does your campaign say about those keywords?
How do users engage with your content after landing on your website?
Therefore, the process of PPC is as follows…
Find the most appropriate keywords.
Optimise your campaign for those keywords.
Measure effectiveness & optimise accordingly.
Clear as mud?
No problem, we will take as much time as is necessary to help it all make sense.
How are we different?
We don’t care what marketing channel you use, as long as it works.
Every decision we make is based on getting you the maximum return on investment.
We only make money when our clients do. We’re in it for the long haul, not quick wins.
What is Google AdWords?
Google AdWords is a direct advertising initiative that can help your brand gain immediate online exposure, traffic and leads. Your ads are seen by customers as they search Google for the product or service you offer. You only pay when customers click to visit your website or call.
Every time someone clicks on your AdWords advertisement, Google will charge you for that click. The cost per click varies on bids placed on key phrases used in search. Although cost is a factor, the highest bidder is not necessarily the one who gets the top advertising spot.
Those whose products and services, along with ads, keywords and website, are most relevant to the user are likely to get better positions and results. This is due to Quality Score.
Quality Score: Google looks at how useful your ad is to the searcher, how relevant your landing page, keywords and ads are, as well as the user experience your website provides.
If your Quality Score is high, even if your maximum bid is less than a rival bidder, you have better chances of winning the highest position.
Why Adwords over SEO?
About 83 percent of the Australian population is connected to the internet. Nearly 62 percent of these users purchased goods and services online, and the numbers are continuously growing as a variety of trends, including enhanced mobile technology, improves online shopping experiences.
As a result, more and more businesses conduct transactions online. Competition is tough as businesses try to outrank each other on the first page of search results.
Organic search results appear because of their relevance to the search terms, however, for a newly-launched business, it may take years to organically go up the rankings.
A quick and effective way to rank in search results is by using paid searches through AdWords, Google’s advertising network.
When to choose Google AdWords?
Google AdWords is fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products, very specific niche targeted campaigns, and as a means of getting immediate online exposure for new businesses.
AdWords gets better over time because you can keep optimising ads based on the data gathered. We also recommend the use of Google Remarketing to connect with potential customers who’ve visited your site but left without converting.
We recommend AdWords as the absolute strategy for immediate online lead generation, however, for more long-term or year-round lead generation, we recommend a combination of AdWords and SEO.
If you are looking for AdWords services in Brisbane, call Bambrick Media today on (07) 3216 1151