Search Engine Optimisation (also known as SEO) is a method commonly used today that works to improve the ranking of your website in the natural search engine rankings to grow the amount of qualified traffic to your website over time.
SEO involves advanced website optimisation that follows the best practices as determined by the search engines and makes sure that your website is search engine friendly.
Why is SEO important to your business?
Because the Internet is the fastest growing sales channel in the world now. The Australian Internet advertising industry is progressively growing in excess of 100%, meanwhile, traditional media is only growing at around 8% per year. This growth is attributed to the change in the manner in which we make decisions. Search engines are now a major part of the research and purchasing process. A high search engine ranking gives your business access to new leads and profitable markets. This is the reason why SEO is becoming increasingly vital for businesses all over the world.
Reducing your cost of online customer acquisition
The cost of paid search marketing through platforms such as AdWords is growing all the time and will continue to increase in Australia over the coming years. Search engine optimisation complements your paid search marketing efforts and surges the amount of free traffic to your website which helps your business increase the percentage of search engine traffic your website receives, and while this is all happening it can help reduce your paid search marketing costs.
SEO delivers more targeted and qualified website visitors
Recent research indicates that natural search engine traffic in comparison to paid search traffic offers a highly qualified visitor which results in higher online sales and lead conversion rates, and also increases the usual amount of time a user spends on your website.
Looking for a Brisbane SEO company to help you achieve your digital marketing goals? We’d love to assist you! To speak with one of our Brisbane-based Search Engine Optimisation specialists about SEO and how it can increase your online visibility and place your business in front of customers searching for businesses like yours, get in contact with the team by calling (07) 3216 1151 or complete our online contact form and we’ll get back to you as soon as we can.
Photo Credit: (Flickr)