Going into SEO, it’s important to understand that it’s not as simple as clicking a button and seeing your ad appearing online the next day.
Analysis, monitoring, and comparisons (as well as an online competitive analysis) are often part and parcel of the project’s success. And what does this take? Time.
What’s more, the process itself, after you’ve optimised your site, takes time for Google to recognise. They have to send millions of crawlers out across the web 24/7, and given that there are hundreds of millions of sites on the web, you can see how this takes time.
3 Reasons why SEO isn’t an “Overnight Success” strategy
1. Google loves authoritative sites
If your site has been around for a few months and is starting to slowly become more popular and gaining more traffic, Google sees you becoming more authoritative (which also comes with time). Rightfully so, Google knows that websites that pop up one day, then disappear a week later, are not authoritative sites.
2. SEO is a long-term strategy
Unlike purchasing Google Adwords or Facebook Ads, SEO is a long-term strategy. Once you implement it, it doesn’t just disappear — it becomes part of your website (in a very good way!). With an SEO campaign, you are slowly building up an asset that will continue to bring you traffic in the long term.
3. SEO works like compounding interest
The first few days after starting SEO, there’s a good chance you won’t notice any changes at all. The first few weeks will possibly see very, very little changes to your traffic and rankings. What happens first is that Google indexes your site (so your site becomes recognised by their systems). After this, in the following few months, you will slowly see things pick up. Then, just like an interest-bearing bank account that is never touched, eventually your site snowballs – and with that comes more traffic and better rankings.
After this point, your site will start to pull in more and more visitors each month, which, in combination with our analytics and optimisations, will result in your digital marketing goal.
As a business owner, you already know the value of creating marketing plans that extend beyond 5 pm Friday.
So, what does the process look like?
This is where we build the foundations for your SEO success. We analyse your competition, your existing web presence, and make keyword recommendations. We set up all of the required tracking software and start making tracks with your campaign.
This is where the rubber hits the road. In month one we have already begun the beginnings of your SEO strategy, but month two starts to gain traction and where we recommend changes to your site. Then, these tactics, plans and optimisations are implemented on the site.
After implementation, your site starts becoming recognised for the keywords you’re working on, and soon your rankings will seriously improve from where they were before — which was nowhere! We generally see Google start to recognise your site at this point. Furthermore, you’ll notice, slowly at first, that you’re getting more enquiries, more traffic, and increased exposure.
After this point, we see this ranking increase continue. Often you’ll go up and down in the rankings before Google settles, but always a general upward increase as we build your rankings over time. So get your interest compounding with your SEO.
Ready to talk to the professionals about making your online marketing a success? Bambrick Media is a leading Brisbane SEO company and our Search Engine Optimisation specialists welcome the opportunity to discuss your SEO goals with you at a convenient time. Get in touch with us here.