Facebook — There’s no one-size-fits-all ‘best time to run your Facebook ads’ as the most suitable time of day for your ads to run depends on your target audience. Determining the optimal time to run your ads requires you to have a comprehensive understanding of your target audience as well as your business. Ask yourself the following questions:
- Which days do you make the most sales?
- What time is your target audience most likely to be online?
- And what time are they most likely to be receptive to your ads?
Google Ads — As with Facebook ads, we determine the optimal time of day to show your ads based on criteria such as the time your audience is likely to be online and the days you typically make the most sales. Additionally, we also make decisions about when your ads will run based on conversion data, when your business is open and when you normally get enquiries, as well as the times your customers are most likely to be searching in Google and respond to your ads
We also base our decisions on the specific type of customer contact action that you’re interested in. For example, if you’re looking to drive customer enquiries to your phone lines, this would occur during business hours only so that there’s someone to answer the phone.