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    Metadata Character Limits — 2018 Update

    780 520 Jason McMahon

    Metadata has character limits for both the title & description.

    For the title: 70 characters INCLUDING spaces

    For the description: 200 characters INCLUDING spaces.

    Best practice SEO at the time of writing indicates that a meta title could be a little longer if necessary, but 70 characters is still best practice.

    The meta description character limit is absolute as if you go over this Google will not display your entire description. However, keeping the character count to between 200-300 characters is the most ideal.

    AUTHOR

    Jason McMahon

    Marketing @bambrickmedia, lover of Lucy, the ocean & caramel popcorn.

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