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    What Is Google Tag Manager & Where Does It Go?

    780 520 Jason McMahon

    Google Tag Manager is free and easy, leaving you with more time and money to spend on marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.

    Through a Google account, you create a Google Tag Manager code which is inserted into the client’s website. It needs to be placed immediately after the opening <body> tag.

    AUTHOR

    Jason McMahon

    Marketing @bambrickmedia, lover of Lucy, the ocean & caramel popcorn.

    All stories by: Jason McMahon
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