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    Google Ads (Search Engine Marketing/ SEM)

    780 520 Jason McMahon

    One of the main benefits to Google Ads stems from the biggest disadvantage to SEO — listings can be created immediately, while SEO takes at least 6 months. This can be particularly advantageous to seasonal products and services — such as end of financial year sales and Christmas events — because you can turn Ads on and off as you please.

    For you, there may not be any point paying for SEO all year in order to appear for some searches, but it doesn’t mean they’re not relevant. Google Ads gives you greater flexibility in what results your website appears for — enabling you to promote seasonal offerings, test new markets, and expand your online marketing beyond the confines of SEO.

    AUTHOR

    Jason McMahon

    Marketing @bambrickmedia, lover of Lucy, the ocean & caramel popcorn.

    All stories by: Jason McMahon
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