While we typically see results straightaway when running a Google Ads campaign, campaign performance tends to improve and get better over time. There are several reasons for this, starting with the highly individualised nature of Ads campaigns and the testing that we conduct at the initial outset of the campaign.
Google Ads is highly individualised in that campaigns which target high-value sales in competitive markets generally take longer to see results than markets with lower costs per click. This is because the lower the cost per click, the more traffic that tends to be generated, which means there’s more sample data for us to base our decisions on.
It must also be mentioned that your website and landing pages play a major role in the results that you see from your Ads campaign. While we can provide you with high-quality leads, if your website and landing pages don’t meet the expectations of potential customers, then you won’t see optimal results.
Don’t forget that you have only about 10 seconds to convey your value proposition once someone lands on your page. That means if your website loads quickly, is optimised for mobile, encourages user interaction, and features a strong call to action, you can expect to see healthy results. Essentially, what it comes down to, is that high converting sites will see better results from Ads than sites that need updating or previously struggled to convert leads into sales.
The need to test every element of an Ads campaign can result in some campaigns not performing at peak levels during the first month. As we test your ads, keywords and keyword bids, website, conversion rates and other elements, we accumulate data with which to make decisions. The more campaign data we collect, the more informed our decisions will be.
This is also the case if you have a previous Ads campaign in that we may be able to use your existing data to base our initial decisions on while we build your new campaign. Also, all Ads campaigns are regularly reviewed in order to maximise conversion volume and provide you with valuable, high-quality leads over the course of your Google Ads campaign.