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    What Google Remarketing Ad Types Are Available?

    780 520 Jason McMahon

    Google offers a number of different remarketing options, all of which Bambrick Media can strategically manage for you, ensuring you get the most out of your budget.

    Standard remarketing:

    Standard remarketing is the most common form of remarketing, and the one we find our clients are most interested in. It shows your banner ads to people who visit your website and displays these ads across the web using Google’s AdSense network. The ads shown are created by our graphic design team and carry a common theme, most often designed as a brand awareness exercise.

    Dynamic remarketing:

    Dynamic remarketing works similarly to standard remarketing but it’s more complicated because the banner advertisements shown to your customers are specific to the product the customer viewed, not just your standard branding. This works well for e-commerce stores and can deliver customised, high performing ads that drive sales. However, this takes more time and money to set up.

    Remarketing lists for search ads:

    When using both Google remarketing and Google Ads products, we can ensure that when your customers are performing follow up searches in Google, your website is shown in the Ads spaces at the top of the search results. This ensures that your website remains front of mind, your customers recognise the site and are more likely to click through as a result.

    Video remarketing:

    Video remarketing is similar to standard remarketing, but instead of showing ads to people who have viewed your website, it targets those who have interacted with your YouTube channel. In our experience, this is a product that received little interest from our clients, but it’s interesting to note as an option.

    Our team can help you decide which version of remarketing is right for you, and perhaps even combine a few for a well-rounded strategy. Your account manager will be able to advise you, so please don’t hesitate to contact us if you have any questions or would like any more information.

    AUTHOR

    Jason McMahon

    Marketing @bambrickmedia, lover of Lucy, the ocean & caramel popcorn.

    All stories by: Jason McMahon
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