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    How Can I Use Quantitative Data To Back Up Buyer Personas?

    780 520 Jason McMahon

    Once you’ve created your buyer personas, you can then use quantitative data to round out these personas and determine user behaviour on your website. A good way to do this is to use the segmentation features in Google Analytics to create segments that reflect:

    • Average revenue per user
    • Transactions per user
    • Frequent customers
    • New versus repeat customers

    If you have any questions about buyer personas and how they can be used to enhance your digital marketing campaign, please contact your account manager.

    AUTHOR

    Jason McMahon

    Marketing @bambrickmedia, lover of Lucy, the ocean & caramel popcorn.

    All stories by: Jason McMahon
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