Once you’ve created your buyer personas, you can then use quantitative data to round out these personas and determine user behaviour on your website. A good way to do this is to use the segmentation features in Google Analytics to create segments that reflect:
- Average revenue per user
- Transactions per user
- Frequent customers
- New versus repeat customers
If you have any questions about buyer personas and how they can be used to enhance your digital marketing campaign, please contact your account manager.