Using remarketing to target people who only visit a certain area of your website can be a highly effective way to encourage users back to your website.
Say you’re a real estate agent looking to use remarketing to encourage customers back to your website, but for two very different reasons. Some customers are looking for someone to help them sell their home, whereas others are looking for a property manager. When we set up your remarketing campaign, we can do so ensuring there are two different lists — one for people who visited the ‘Sell’ page, and one for those who visited the ‘Property Management’ page. This way we can show one set of banners to one list, and one to another — each with their own specific messaging.
Many of our customers find value in this because, like most businesses, there are different facets to their business and customers will visit their website for a variety of reasons. The most important thing to keep in mind, however, is that doing so is entirely dependent on your website traffic.
A remarketing list needs to reach 100 IPs before a campaign can begin. This means that 100 people need to have visited the website — each from different computers — after we set up the campaign, for the banners to start showing. If your website receives high levels of traffic, it is almost always possible, however, if isn’t, we may need to rethink our strategy.
If you’re unsure of whether this kind of remarketing can work for you, or if you’d like more information, your account manager will be happy to help. Bambrick Media is experienced in ensuring our clients get the most out of Google’s products, so we can help you make the right decision for the needs of your business.