Google Remarketing works using the IP address of the computer that views your website, not the specific user. To stop a person or group of people from seeing your remarketing ads, you will need to send us their IP and our Brisbane-based Google Ads team can manually build the exclusion into your campaign.
It’s important to keep in mind that showing one remarketing banner to one person only costs your campaign a fraction of a cent. So, if you’re wanting to exclude certain people — say, members of your company — from the list so as not to waste budget, that ‘waste’ is often negligible and not worth worrying about.
Another thing to note is that, in time, your remarketing ads will not show anymore. To find out more about how we control this, please contact your account manager.
Focused on delivering business growth, Brisbane’s Bambrick Media has helped hundreds of local and national businesses with their digital marketing campaigns. Google Ads, Social Media Marketing, SEO, CRO and Website Design are our core service offerings.