This question stems from what we like to refer to as old-world advertising or the ‘Yellow Pages world’.
Remember when searching for a plumber meant opening the Yellow Pages, flicking to the plumber’s section and calling AAAA Plumbers Pty Ltd, or just the one with the biggest ad?
Well, that world is long behind us.
Thanks to search engines, we now know that AAAA Plumbers may not be the most relevant to what we’re searching for, and there’s a whole new world of options in front of us. We can be specific about what we’re looking for. Are you searching for someone to fix that leaky tap at your Grandma’s place in far north Brisbane? Perhaps you need a team of people to install new pipes in the CBD office building you’re renovating. Thanks to Google, the options are endless.
So, what does this mean for businesses? If there are hundreds of ways to find your website online, how can you be sure to get to the top of Google?
The simple answer is there is no top of Google. We often find that, due to the huge variances in human nature, everyone searches differently. In this circumstance, there may be 10 ‘tops of Google’ for the same service, each one showing a different result.
We find these variances are incredibly common, which is why a professional, well-rounded Search Engine Optimisation (SEO) strategy is imperative to a website’s success. You don’t need to be at the top of Google’s searches for every phrase, just the ones that are most important and valuable to you.