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    How Can I Create Buyer Personas For My Business?

    780 520 Jason McMahon

    To create buyer personas for your business, you need to ask your existing customers both closed and open-ended questions. Some of the questions that you should ask include:

    • What is your job role?
    • What are your biggest challenges?
    • What does a day in your workplace look like?
    • What does it mean to be successful in your role?

    There are several ways you can ask your customers questions, including:

    • Customer surveys
    • Interviews (phone & in person)
    • Web surveys (popups)

    The method(s) you use to create buyer personas for your business will depend on how you interact with your customers and how your website is set up — whatever works for you.

    Once you have defined your buyer personas — two or three is fine to start with, you can create more at a later date if need be — you’ll be in a better position to tailor your communications and content to meet the needs and desires of your target audience.

    AUTHOR

    Jason McMahon

    Marketing @bambrickmedia, lover of Lucy, the ocean & caramel popcorn.

    All stories by: Jason McMahon
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