Chances are you’ve heard that blogging offers a number of benefits for your business. Perhaps you’ve heard that it’s a great way to establish your business as an authority in your sector, and increase customer trust and engagement with your audience, all of which are true. But did you know that regularly posting blogs on your business website is great for SEO (Search Engine Optimisation) and can assist with your rankings in search results?
Search engines love websites with blogs as it shows them the website has fresh and relevant content which is useful to searchers. What’s more, once you’ve optimised your homepage, about us page, contact page and all your product and service pages, blogging presents the best (and likely only) opportunity you have to regularly update your site with new, up-to-date content.
Publishing new blog posts gives search engines more web pages to index, so the more blogs you publish, the more pages search engines have to crawl, which provides you with more opportunities to rank for your most valuable keywords. If you’re yet to set up a blog page and publish posts regularly, here are a few reasons why you should.
Keeps your website fresh and allows for more keyword mentions
Following on the from the points made above, blogging is an excellent means of keeping your website content fresh, relevant and up-to-date, which is what search engines like Google want to see. And when you optimise posts with natural mentions of your most valuable keywords, it can improve your SERP (Search Engine Results Page) rankings, increasing your online visibility and placing your business in front of more people searching for businesses like yours.
When optimising your posts with keywords, keep it natural by using keywords strategically. The buyer’s journey is important and stuffing your blogs with keywords is off-putting for both readers and search engines. Keep your keyword usage natural by using long-tail keywords that potential customers are likely to use, as this will help to bring in visitors who are likely to convert.
Expands your site’s page count and enables you to upload more quality content
According to research by Hubspot, the more pages a website has, the more leads it’s likely to get. There are several reasons for this, such as enhanced search engine visibility through improved rankings, along with further opportunities to create calls to action (CTAs), including email opt-ins and form submissions. From an SEO perspective, expanding a site’s page count is valuable because it helps to increase its Domain Authority (DA), though naturally, the content on those pages must be high-quality — original, relevant to the purpose of the site and well-written.
Don’t make the mistake of creating new blog posts and webpages just for the sake of it, make each post a valuable source of relevant information that appeals to your target audience and keeps them on your site. This enables your business website to become an authoritative site in your sector, one which other sites could link back to, which helps to increase your site’s DA.
Expanding your site’s page count with well-written, SEO-optimised blog posts is also a great opportunity to increase your site’s relevancy for related search terms, and not just those we’re tracking for your SEO campaign. To create a list of related search terms, use Google’s Keyword Planner, which is by far the best tool for keyword research. If you find the features and options somewhat daunting, keep it simple by entering keywords which relate to your products and services, or just use a landing page, like your homepage or a particular product or service page.
Sharing content on social sites increases traffic and engagement
By sharing quality content on social media sites like Facebook, Instagram and LinkedIn, to give just a few examples, you can effectively expand your reach and increase incoming traffic to your site and engagement with your brand.
Conversion experts, Kissmetrics, advocate creating a social sharing schedule and claim that it can more than double your web traffic. They also warn that over-posting can have negative effects, so bear in mind that your social feed is for your friends and followers, not you. Your aim here should be engagement, not oversaturation, so engage your audience by regularly posting insightful, interesting blog posts that provide real value.
Helps you to keep up with your competitors that actively publish new content
If there ever was a compelling reason to take a more active interest in business blogging, for many business owners, this is it. Take a quick look at your main competitors’ websites — do they have a blog page and are they posting blogs on a regular basis? Chances are they do, and they are, so if you recognise the inherent benefits of keeping up with your competitors, create a blog page and post new blogs on a regular basis.
Even if you only have the time and resources to upload one blog a fortnight, over the course of a year that’s 25+ posts, so slowly but surely you’ll increase the page count and the amount of content on your site, both of which offer many notable benefits — why not get started today?
Bambrick Media is one of Brisbane’s foremost SEO companies. We have helped over 500 local and interstate businesses achieve their digital marketing goals and welcome the opportunity to help you take your Search Engine Optimisation campaign to the next level.