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How SEO Works In 2017

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The way SEO works has changed. Here’s what you need to know.   Most purchasing decisions start with a Google search and as such, SEO should still be your #1…

Google Penalising Mobile Pop-Ups

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While browsing your Facebook feed, you find an interesting topic shared by a friend. You think, “this looks interesting!”, click, and begin reading. Then, the worst happens — not a second…

Landing page conversion - blog

Landing Page Doesn’t Convert? Here’s What You Should Do

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According to data by Tony Haile of Chartbeat, customers view your website for 15 seconds or less. It’s enough time for them to do a big scroll, read bits and…

Facebook and Online Shopping: Staying at the Forefront

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Facebook just launched Marketplace where users can officially buy and sell. There are over half a million transactions in buy and sell groups on Facebook every month; Mark Zuckerberg saw…

Google Penguin update - blog

Google’s Penguin Update: What It Means for Business

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Every Penguin update is met with huge buzz and clamor; everyone in the digital marketing industry is both excited and afraid as changes roll out. The heightened emotions equate to…

Holden rebrand - blog

Why Holden Shed Its Iconic Identity

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“People should see change as an opportunity rather than a threat. If you’re going to be there for a long time, you have to constantly reinvent your company” –Yvon Chouinard,…

Influencers - blog

Influencers: Who They Are and Why Brands Need Them

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The large and fine print are taken with skepticism. Consumers don’t believe what brands say anymore, and it takes a lot of convincing and spending in order to close a…

Quality content isn't enough - blog

Why Quality Content Isn’t Enough for SEO

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Content and Search Engine Optimisation work together. It’s not possible to succeed focusing only on one or the other. Going back to the past, when high-quality content wasn’t the norm,…

Google analytics

5 Reasons Why Websites Need Analytics

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Google Analytics is a powerful tool designed to analyse all data concerning a website — traffic pattern, visitors, bounce rate, you name it. It is one of the most useful…

How Marketers Can Use Instagram Stories

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High-frequency Instagram sharers no longer need to worry about flooding their followers’ feeds. With the release of Instagram Stories, they can not only curate picture-perfect photos and videos, but they…