Why Ignoring SEO Is Killing Your Business...
Search Engine Optimisation (also known as SEO) is a method commonly used today that works to improve the ranking of your website in the natural search engine rankings to grow the amount of qualified traffic to your website over time.
SEO involves advanced website optimisation that follows the best practices as determined by the search engines and makes sure that your website is search engine friendly.
Why is search engine optimisation or SEO important to your business do you ask?
Because the Internet is the fastest growing sales channel in the world now. The Australian Internet advertising industry is progressively growing in excess of 100%, meanwhile, traditional media is only growing at around 8% per year. This growth is attributed to the change in the manner in which we make decisions. Search engines are now a major part of the research and purchasing process. A high search engine ranking gives your business access to new leads and profitable markets. This is the reason why SEO is becoming increasingly vital for businesses all over the world.
Reducing your cost of online customer acquisition
The cost of paid search marketing through platforms such as Adwords is growing all the time and will continue to increase in Australia over the coming years. Search engine optimisation complements your paid search marketing efforts and surges the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, and while this is all happening it can help reduce your paid search marketing costs.
SEO delivers More Targeted and Qualified Website Visitors
Recent research indicates that natural search engine traffic in comparison to paid search traffic offers a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the usual amount of time a user spends on your website.
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