Brand Development

The development of new brands and the re-positioning of existing brands that require delivery in both on and off-line applications demands a high level of strategic planning and testing. Each individual corporate brand is one of the businesses most valuable assets and must be nurtured so that its value continues to increase. A consistent and strong brand strengthens your position in the market. Your brand often becomes the reason why a customer will choose to do business with you over your competitors.

Your brand represents you even when you are not around. As soon as a person enters your website or views your latest advert they experience your brand. Your brand is one of your most effective business tools and we work to ensure your brand is the number one choice.

10 Steps - to Brand Development

1. Rationale

Corporate identity development goes far beyond simply creating a logo.

Our holistic approach ensures a company's corporate identity is perceived by the market in a manner which has been strategically planned, therefore leading to greater sales penetration.

The majority of companies do not spend sufficient time, particularly at start up, creating and maintaining a corporate identity. In an increasingly competitive commercial world they get lost in the crowd and then years later find it a huge task to develop and then fight to position their corporate identity in the market.

It is important to understand that a corporate identity should pervade all elements of an organisation's printed collateral, advertising, stationery, packaging, signage and electronic marketing.

In short your corporate identity is of equal importance to your products, pricing and standards of service.

2. The Brief

For an agreed fee Bambrick Media will analyse your company's corporate identity.

We will work with you to determine the current status of your corporate identity in all relevant areas and if necessary put into place a plan for the long term transformation of that identity in line with your business aspirations. At this time budgets and timeframes will be agreed upon.

3. The Logo

Bambrick Media views the development of a company's logo as one of the most important functions it undertakes, because successful branding is synonymous with successful companies. We can on all of our strategic and creative skills to present our clients brand/s in a targeted and distinctive way, to achieve the depth of market awareness on which businesses prosper.

4. Application

As part of the corporate identity development process Bambrick Media simulates how the recommended logo and any complementary design elements translate into printed collateral, advertising, stationery, packaging, signage and electronic marketing.

At this stage all parties can asses whether the visual identity package is compellingly differentiated, and has the impact and relevance to ensure that the brand values are being delivered.

5. Registration

Your logo is your badge. It represents everything that your company stands for. So it makes sense to make sure that it's yours alone.

Bambrick Media can assist its clients with trademark registration, domain name registration, website and email hosting and email setup.

The ongoing consistent use of the company logo and other material is facilitated by in-house use of the logo manual and is further protected by the proper and appropriate use of the logo in all material produced by Bambrick Media.

6. Stationary

Letterheads, business, cards, with compliments slips and so on have a major influence on how a company is perceived. A distinctive Ôlook' within professional design parameters says to the market Ôthis company cares about its image' and immediately elevates a company to top of mind status with the recipient.

7. Copy

A picture may be worth a thousand words but properly crafted words are necessary to deliver the right message.

All too often communication materials are spoilt by poorly written copy. To be effective, copy must reflect the image a company is wishing to portray, and the needs of its customers.

Bambrick Media's copywriters know how to make words work for your brand.

8. Positioning

Positioning describes the place your brand holds in your customers hearts and minds.

As part of a company's corporate identity it may be deemed desirable to support the logo with a positioning statement that further encapsulates the brand message.

9. Special Services

Sometimes a company may require assistance with a special project that is out of the ordinary.

It could be handcrafted awards for staff excellence, innovative short run invitations that must be constructed by hand, promotional giveaways, award submissions and many more Ôone off' assignments. Bambrick Media has the creative skills and experience to help clients in this area and importantly do so in a manner that maintains the integrity of the corporate identity.

10. Identity Development Complete

Once all phases of a company's corporate identity are implemented it is vital to keep all existing and future material branded correctly.

Care must be taken to ensure that no one waivers from the guidelines established for the dissemination of this valuable asset to the market.