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Google is Penalising Pop-Ups in Mobile: Find Out Why and How to Avoid a Penalty

If you've got a full-page popup that blocks the view of your content or pushes it further down, Google is going to reduce your mobile search results.




Your Landing Page Doesn't Convert? Here's Why and What You Should Do

You only have 15 seconds to capture my attention. Make it quick or I'll bounce off your site as if I've never been there in the first place. -Every Customer




Facebook May Take Over Online Shopping: How to Keep Your Business at the Forefront

Move over Gumtree and eBay, there's a new contender, and it boasts 1.71 billion active users.




This Week's Google Penguin Update: What It Brings and How it Affects Businesses

Two years in the making, the latest Penguin update is finally here. Read about how it impacts businesses from here on




Total Re-skin: Why Holden Decided to Shed its Iconic Identity

"People should see change as an opportunity rather than a threat. If you're going to be there for a long time, you have to constantly reinvent your company." --Yvon Chouinard, Patagonia




Influencers: Who They Are and Why Your Brand Needs Them

When consumer trust is at an all-time low, how will you convince customers to buy?




Why Quality Content is Not Enough for SEO

Nothing beats quality content when optimising a web page. However, it won't work in isolation.




5 Important Reasons Why Your Website Needs Analytics

If you have a website, you need to have Google Analytics set up. It doesn't matter if it's a travel blog, a small business, or a portfolio website, you should be able to measure your site's successes and failures in order to improve and scale it.


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